SEO your SaaS SOA

'A consultant is someone who takes a subject you understand and makes it sound confusing.'

I tried to find someone to whom to attribute this saying - but came up empty! It is, however, a frequent public perception of management consultants, who are often portrayed as being highly paid to spew forth words like “pushback” and “paradigm”; like “sniff test” and “takeaway”. And that's before they baffle you with a series of acronyms that belong on a Jeopardy! category, not in an introductory meeting. This list could well contain gems like SaaS, SOA, PIOUTA, MECE and CAGR.

The British understanding of 'takeaway'.

The American understanding of 'pushback'.

Smart consulting groups won't baffle you with gobbledygook, but if you (the client) want to talk about Data Center Virtualization or Smart-sourcing - they should be willing and able to see beyond the conversation and add value to the outcome!